1 Hour design Challenge: Play-Doh Kicks

Core 77 launched a design challenge where contestants had to sculpt a rendition of their favorite kick in play-doh.  From 100 pairs of shoes they had to choose winners. With the help of Wooy, editor and founder of Sneaker Freaker, and Kueng-Caputo, Swiss designers and copy experts they were able to narrow down the entries to 21, one grand prizewinner, and 2 honorable mentions.  They based these entries on that of "magic combination of fidelity, craftsmanship and interpretation."  The winner of the challenge is Flipp82 from Germany with his interpretation of the Adidas SL 72.  He will receive a $100 gift certificate to the new Core77 store, Hand Eye Supply, a copy of Copy by Kueng-Caputo, a lifetime subscription to Sneaker Freaker, and a publication spot in their December issue.  This is all very cool.  His rendition of the sneaker doesn't even look like Play-doh.  He even covered the sole of the shoe. 

 

The two honorable mentions will receive a $25 gift certificate to Hand Eye Supply and be published alongside Flipp82's Adidas SL 72 in the December issue.